The Cycle of Innovation

DOK 5 uses the Cycle of Innovation, a pragmatic method with which organizations get more results from innovation by organizing it in a structured and an effective way.
The Cycle of Innovation is based on proven innovation management techniques such as Leanstartup, Design Thinking and Google’s Sprintbook. The strength of the Cycle of Innovation is that it is a simple, highly pragmatic and applicable for any organization, in any industry, profit or non-profit, ranging from SME to Fortune500.



The Cycle of Innovation starts with the notion that innovation is no longer being done in splendid solitude in laboratories but it happens in collaboration with surrounding parties (1). With the input of the ecosystem you gain insights in the real reasons why you need to innovate (2). Once you know why you can define what the minimum is that innovation should deliver and when (3). You investigate how you are able to meet these innovation goals (4). And make a plan to realize it (5). In step 6 you validate the hypotheses that you made in previous steps (6). Next you invite all parties in your eco-system to help (7). Based on your innovation goals and your plan you build an effective organization (8) and introduce a continuously learning, entrepreneurial culture focused on innovation (9). The last step of the Cycle focuses on monitoring progress, gaining insights and adjusting course (10). And then it is time to look outside and start the Cycle all over again.



Step #1: Open up – Go from ego-system to eco-system

Step #2: Why – Discover the reasons you have to change

Step #3: What – Set the goals for innovation

Step #4: How – Envision the future role

Step #5: Plan – How to make it happen

Step#6: Check – Validate the viability

Step#7: Engage – Invite the eco-system to help

Step#8: Organize – Structure and set governance

Step #9: Execute – Supercharge, prioritize and focus

Step #10: Monitor – Measure, learn, pivot and persevere

The Cycle of Innovation - DOK 5
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